About the Project:

Brought on as the U.S. production partner for the global launch event of Estée Lauder’s New Double Wear Foundation, Jurada led social-first capture and real-time content delivery across a three-chapter brand experience spanning 36 hours in LA.

The event brought together the brand’s global ambassadors from around the world, and introduced the newest member of the Estée family, Daisy Edgar-Jones.

We documented the brand’s 36hr event & three-chapter journey bringing the new Double Wear Foundation to life from a pop-up experience and hike through the Hollywood Hills, to an exclusive product masterclass and an evening celebration.

We assembled a post-production team across three time zones enabling real-time edits with a 24-hour turnaround, complete with full grade and sound mix - all optimized for social amplification.